Surfside PPC Newsletter For the Week of September 7, 2026 Hello all and welcome to the Surfside PPC Newsletter! Two of last week's changes affect what your ads say and what your reports show, and neither one waits for you to approve it. Google Ads can now pull promotional offers off your website and place them in your ads on its own, and Search Console has started reporting your AI search visibility without telling you whether any of it turned into clicks. That is the frustrating part about a...
10 days ago • 2 min read
Surfside PPC Newsletter Week of August 31, 2026 What's up everyone, welcome to the Surfside PPC Newsletter! Two of last week's changes will move your numbers without anything in your account looking different. Google is about to start charging you for calls nobody answered, and organic clicks are sliding on queries where your rankings never moved. That is what makes a week like this one frustrating. Nobody sends you an alert. You find it in the bill, or in Search Console a month later when...
17 days ago • 2 min read
SURFSIDE PPC NEWSLETTER Five things happened this week that change how you should be running your accounts, and two of them come with deadlines. Google shortened how long you have to wait before switching to Maximize Conversion Value bidding, and Merchant Center is getting a hard product image requirement in January 2027. Here is everything worth your time, with the full write-up on each one. Google Cut The Wait Before Switching To Maximize Conversion Value The old guidance was four weeks or...
24 days ago • 2 min read
SURFSIDE PPC NEWSLETTER If you run a local business, ranking in Google's local results is harder than it used to be. Search results are filled with ads, AI Overviews are pushing organic listings further down the page, and the Google Map Pack is often the only organic spot left above the fold. That makes local SEO more important than ever, and it is exactly why I put together a free local SEO course for 2026. It is over two hours long, it is completely free on YouTube, and it walks through...
4 months ago • 1 min read
SURFSIDE PPC NEWSLETTER Welcome to the Surfside PPC Newsletter! If you are running Google Ads or Meta Ads for clients, writing ad copy is probably the part of campaign setup that takes the longest. And if you are starting from a blank page every single time, you are making it harder than it needs to be. I put together a full tutorial walking through how I use Claude to generate ad copy for any client, using their own landing page content as the source material. Here is how it works. I create...
5 months ago • 1 min read
SURFSIDE PPC NEWSLETTER Welcome to the Surfside PPC Newsletter! I want to create helpful Advertising and Marketing content for you. If you have questions, please reply to this email! About Google Ads Keyword Match Types: If you are running Google Ads search campaigns and you are not paying close attention to your keyword match types, there is a good chance you are wasting a significant portion of your budget on searches that will never convert. Take a keyword like 'pest control' as a broad...
5 months ago • 2 min read
SURFSIDE PPC NEWSLETTER Welcome to the Surfside PPC Newsletter! Today's email will be about Local SEO! When you run a lot of paid advertising for local service companies, it's important to understand the best ways to help growing businesses get more leads. 3 Best Local SEO Tools If your Google Business Profile is sitting in the fourth or fifth spot in the local maps results, you're invisible to most of the people who are actively looking to hire someone right now. The businesses at the top...
5 months ago • 1 min read
SURFSIDE PPC NEWSLETTER If you want to grow your organic search traffic, one of the best things you can do is figure out which keywords your competitors are ranking for that you are not. These are called keyword gaps, and finding them gives you a clear roadmap of exactly where to focus your SEO efforts. The good news? You can find them quickly using free tools you probably already have access to. Here is the process. Start by going into the Google Keyword Planner inside your Google Ads...
6 months ago • 1 min read
SURFSIDE PPC NEWSLETTER Welcome to the Surfside PPC Newsletter! If you run a local service business and you're driving phone calls through Google Ads, there's a good chance you're not tracking them correctly. That means you're wasting a significant portion of your budget without even knowing it. I put together a full tutorial walking through how to set up phone call conversion tracking in Google Ads using Google Tag Manager, completely free without any third-party tools. There are three call...
6 months ago • 1 min read
